In store engraving activation for Victoria’s Secret UK

My first event for the VS UK team took place in March 2024, when they opened their boutique store on Oxford Street. Since then, I have supported the team with their in-store engraving activations for store openings and major holidays such as Christmas and Valentine’s Day.

The most recent activation organised by the team was a week-long in-store personalisation event at their Oxford Street boutique, leading up to the summer bank holiday weekend. Throughout the week, the store hosted several influencers on selected days. They also offered pyjama embroidery and a fun play-to-win experience with the VS Game Grabber. It was a lively and engaging week that significantly boosted brand awareness through social media sharing.

Duration: 18–25 August 2025
Team: 3 artists (including myself)
Services Offered: Engraving on the entire perfume range as well as body mists and creams